According to leaked documents, Facebook plans to upgrade its premium ads on February 29. The company expects the new ads to perform 40 to 8o percent better than its previous product.
As the owner of a social creative agency, and as a rapacious buyer of Facebook ads for clients and for marketing my own company, I live for this kind of news. In an age of over-sharing, these documents landed in my inbox with a splash. I am sharing them in the format I received them. I hope you find them useful.
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